Could your venue or attraction benefit from increased footfall?

The new Kingfisher Trail, Cotswolds 2021 is an initiative taking place across the Cotswolds region this year. Officially launching on 31 May, which sits nicely between the two key ‘roadmap to recovery’ dates of 17 May and 21 June, and running into early autumn, it aims to provide residents and visitors alike with an accessible and free outdoor activity.

Organised by leading conservation organisation Cotswolds National Landscape, The Kingfisher Trail will encourage people to explore an accessible public art trail, made up of giant artist designed kingfisher sculptures throughout the Cotswolds region. It will also provide a unique way for people to connect with nature and the great outdoors in 2021, using two distinct routes inspired by the rivers Severn and Thames.

Cotswolds National Landscape has appointed 21 talented local artists to design and decorate each of the giant sculptures and is now on the look-out to secure host venues and locations for all of the large-scale kingfisher models.

In total 20 models will be positioned at well-known attractions and destinations, whilst the 21st model is the extra special Flying Kingfisher, which will fly into a new location every two weeks for the duration of the Trail. Could you give this glorious artwork a temporary perch?

The Severn Trail is almost complete with an eclectic range of prestigious host venues and destinations taking part, including Slimbridge Wetland Centre, Sudeley Castle and Stroud Town Council snapping up kingfishers positioned in the west of the region, whilst Tetbury Town Council and Relish Group have swooped in on the east.

Work is ongoing to develop a new app to promote each of the 21 kingfishers and their host locations, alongside a printed guide to help trail users navigate the complete trail and visit each of the host venues, along both the Severn and Thames routes.

With just a few kingfishers still searching for their host homes, could your venue or attraction benefit from increased visitor awareness? The Kingfisher Trail, Cotswolds 2021 is a ready-made visitor incentive and comes with a raft of PR and marketing benefits, aimed at increasing footfall, enhanced social media engagement, and ongoing awareness of your business or destination.

There are two models sizes available, the large 5ft model and the medium 3ft model, and all sculptures come with a raised plinth, personalised plaque of your choice and efficient delivery and final collection for the public auction in October, with sale proceeds contributing to conservation and education across the Cotswolds National Landscape.

For more details and to get involved contact Mel Jones – melanie@encorepr.co.uk or visit – www.kingfishertrail.org