About the Business

I’m Melanie Hunter Yell and I’ve spent the last 27 years helping global brands, start-ups, and scale-ups grow through powerful brand and commercial marketing strategies that deliver. I’m passionate about helping businesses connect with their audiences through smart, sustainable marketing and commercial strategies. I bring a rare blend of creativity and commercial insight. Thriving in uncharted territory I can support your business through transition, and change by using proven frameworks and a trusted network to unlock multi-million £ P&L growth. My 360° approach focuses on building long-term value, not just quick wins—delivering impact today and setting you up for future success.

My service is truly tailored to your needs and can be very budget friendly for smaller businesses, start ups or scale ups.

Firstly, we would identify the challenges you are facing and then work up a solution that can be specific to outcomes or deliverables. Or it could offer you ongoing support.

An initial outcome might be a growth audit or a marketing strategy which can then be supported ongoing with my hands on support for a defined amount of time per month. Perfect for business that have small and inexperienced teams, that simply need senior and experienced guidance and support.

I also coach business owners and marketing teams to build growth plans that meet goals—1:1, team, or online.

You maybe a small business owner who just wants to understand how smart marketing can grow top line, but also reduce bottom line. Or you maybe a middle level marketer who is struggling to manage expectations of senior leaders and need support telling a believable ROI story to the CFO/CEO. Or you may have a team of junior marketing who need up skilling and supporting them making confident and business decisions with positive outcomes. I can help with all of these challenges either in person, group sessions, online 121 sessions or coming soon a self serve online marketing course!

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