Entries are invited from all companies with under 20 employees. They can be trading in straight forward or complex areas, running online, situated on the high street, in industrial, office or other business premises or working from home. Running a business presents unique challenges in terms of logistics, skills and management. They should be able to demonstrate how their company has successfully achieved a balance of core business activities including financial growth, ongoing sustainability, operations, HR, sales and marketing, alongside giving clear reasons for their continuing viability within the wider business environment. They will give evidence of measurable, demonstrable improvement achieved throughout the last twelve months, as well as outlining any provable positive social impact on the local community.